Award in Business Development and Sales Management

Business Development and Sales Management is a 10-hour CPD course for people who own growth. It covers building a repeatable business development process, managing a pipeline, and leading a sales effort with the numbers and rhythm that make growth predictable.

The course runs as four weekly live online sessions of 1.5 hours with a qualified trainer, covering A repeatable BD process; Pipeline and forecasting; Targets and rhythm; and Leading the effort. Between sessions learners work through worksheets and workplace scenarios, about 50 hours of learning in total, and the course is assessed by a 1,500-word written assignment applied to their own workplace. Learners who pass receive a certificate for 10 CPD hours.

It is designed for sales managers and heads of business development, founders and owner-managers driving growth without a sales function, senior salespeople stepping up to lead and account leads asked to forecast and coach.